Combining Jobs-To-Be-Done and Journey Mapping: An Innovative Approach to Innovation Steve Hansen, Phase 5 kHUB post date: April 7, 2025 Originally presented: June 2, 2022 Watch time: 59 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5 and erstwhile product...
The Requirements Trap: Are Your Requirements Sabotaging Your Success? PDMA Minnesota | February 19, 2025 Description Anyone working in tech is familiar with the idea of “requirements.” But what should product leaders actually require of our products? In this session, long-time product...
Purposeful NPD: Designing Your Product Strategy kHUB post date: February 25, 2025 Listen time: 60 minutes Access the Webcast Download the Slides This webinar will explore a novel approach to understand, illustrate and evaluate those earliest inputs to product design and development,...
Developing Obsession-Worthy Hardware kHUB post date: January 23, 2025 Listen time: 60 minutes Access the WEBCAST Let's explore the fundamental role empathy plays in developing obsession-worthy products. By developing bone-level empathy, teams can begin the design process with a true north...
Developing a Product Innovation Strategy Rose Klimovich | January 21, 2025 Read time: 15 minutes Chapter 2 of the Body of Knowledge highlights the importance of strategy in product management and development. A critical component of this is having an innovation strategy. Many companies aim to...
Fueling innovation management research: Future directions and five forward-looking paths Jelena Spanjol , Charles H. Noble , Markus Baer , Marcel L. A. M. Bogers , Jonathan Bohlmann , Ricarda B. Bouncken , Ludwig Bstieler , Luigi M. De Luca , Rosanna Garcia , Gerda Gemser , Dhruv...
Understanding and Anticipating Your Competitor's Moves Jay Nakagawa Originally presented: November 14, 2024 Watch time: 60 minutes Access the Webcast You don’t need to be clairvoyant to get inside the mind of your competitors! In this session, you'll learn how to anticipate their next...
Relating Portfolio Management to Strategy When asking small and medium enterprises about how they select their portfolio, it can be surprising to observe that the CEO’s intuition is a common “method” to select the projects in which they will invest. According to PDMA’s Body of Knowledge ...
“Do as we say and you'll be successful”: Mundane power in corporate entrepreneurship Lorenzo Skade, Matthias Wenzel, Jochen Koch kHUB post date: October 3, 2024 Originally published: 05 December 2023 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 70 minutes Access the Full Article ...
From Concept to Market: Inside Food Product Development Arundhathy Shabu kHub Post Date: August 14, 2024 Read Time: 6 Minutes Every year, over 15,000 new food products hit the market. The product development process in the food industry is critical for determining the success of these...