AI-PRISM: A New Lens for Predicting New Product Success Dr. Robert Cooper kHUB post date: February 28, 2025 Read time: 10 minutes The Challenge A huge majority of new product (NP) investment decisions are wrong! Almost 80% of approved projects fail commercially or are canceled later, often...
Building Sustainability into Your Product Innovation Process Dr. Robert G. Cooper kHub Post Date: January 21, 2025 Read Time: 10 Minutes Introduction The pursuit of sustainability offers organizations both opportunities and challenges in new product development (NPD). Sustainability can...
What Is AI and What Can It Do in NPD for You and Your Business? Dr. Robert Cooper kHub Post Date: January 3, 2025 Read Time: 10 Minutes AI and Product Innovation What AI can do for you and your company in new product development (NPD)? That’s the big question today. Many senior...
The Coming AI Tsunami in New Product Development – Are You Ready? Dr. Robert Cooper kHub Post Date: December 12, 2024 Read Time: 7 Minutes AI’s Dramatic Results in NPD Early adopters of AI for new product development (NPD) report dramatic performance results and are now accelerating their...
How Do We Move Forward Deploying AI for New Product Development with Bob Cooper Paul Heller, Bob Cooper kHub Post Date: November 22, 2024 Originally presented: September 23, 2024 Watch time: 37 minutes Access the Podcast Today, Paul and guest Bob Cooper look deeply into the deployment of...
The Adoption and Performance Impact of AI in New Product Development: A Management Report Dr. Robert Cooper kHub Post Date: September 6, 2024 Read Time: 10 Minutes The AI Landscape for NPD The landscape of new product development (NPD) is undergoing a seismic shift, driven by the adoption...
Selecting the Right AI Solutions for Use in New Product Development Dr. Robert Cooper kHub Post Date: August 27, 2024 Read Time: 8 Minutes Businesses seeking to adopt AI for new product development (NPD) are faced with a dilemma: choosing from an abundance of riches! There are over 40...
Adopting Artificial Intelligence for New Product Development: The RAPID Process Dr. Robert Cooper kHub Post Date: August 20, 2024 Read Time: 8 Minutes AI Promises Significant Payoffs Leading early adopters of AI in new product development (NPD) like GE and Nestlé report remarkable...
The Road Ahead Is Digital for Innovation Management and There Is No Way Back Martin Wetzels Originally published: May 5, 2021 Read time: 6 minutes Access the Full Article The thought-provoking paper by Cooper (2021 ) provides a beacon for researchers across disciplines contributing to...
Accelerating Innovation and Protecting Organizations: Pluralism in the COVID-19 Age José Antonio Rosa Originally published: May 5, 2021 Read time: 15 minutes Access the Full Article Among logicians, pluralism is the view that under certain circumstances, such as when contending opinions...