Overcoming Idea Addiction to Scale Your Ventures Andrew Binns | PDMA Inspire Innovation Conference • September 19, 2023 Download Slides Conventional wisdom says that innovation starts with a winning idea. The more ideas and possibilities, the more likely one will turn into a scaled...
Ceos’ Marital Status and Corporate Innovation Yang Zhang, Huanhuan Zheng, Desmond Lam, Xiaoqing Maggie Fu, and Mengling Li kHUB post date: December 23, 2022 Originally published: February 23, 2022 (PDMA JPIM • Vol 39 • Issue 5 • September 2022) Read time: 35 minutes Access the Full Article ...
Strategic and Cultural Contexts of Real Options Reasoning in Innovation Portfolios Carsten Kaufmann, Alexander Kock, and Hans Georg Gemünden kHUB post date: March 7, 2022 Originally published: February 16, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 38 minutes Access the Full...
Valuing The Customer: Wagile Product Development PDMA Carolinas | June 15, 2021 Access the Recording Do your new products launch with mediocre market reception? If so, your innovation process might be to blame. Traditional waterfall processes become bureaucratic while Agile systems have not...
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 50 minutes Access the Full...
The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 45 minutes Access the Full Article It is unclear whether the...
Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design Ruth Mugge and Darren W. Dahl Originally published: September 1, 2013 (PDMA JPIM • Vol 30, Issue 1 • December 2013) Watch time: 45 minutes Access the Full Article To develop successful...
Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...
The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter McNamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access the Full Article It is unclear...
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37 • Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access...