Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations Abdul R. Ashraf, Magnus Hultman, Narongsak Thongpapanl, Ali Anwar kHUB post date: May 2025 Originally published: October 23, 2024 (PDMA JPIM • Vol....
The Effect of CEO Regulatory Focus On Changes to Investments in R&D Richard B. Scoresby, Michael C. Withers, and R. Duane Ireland kHUB post date: March 31, 2022 Originally published: July 19, 2021 (PDMA JPIM • Vol. 38, Issue 4 • July 2021) Read time: 40 minutes Access the Full Article ...