How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors PDMA Pittsburgh | December 1, 2021 Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to...
Toward a Contingent Model of Mirroring Between Product and Organization: A Knowledge Management Perspective Ezekiel Leo Originally published: October 28, 2019 (PDMA JPIM • Vol. 37, Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access the Full Article Much of the contemporary...
Goldense, Bradford L., "Does Engineering Work for Sales or Management?," Machine Design , March 19, 2015, Volume 87, Number 3, Page 80, ISSN 0024-9114. #Bradford-Goldense #machine-design #Strategy #product-portfolio #sales-driven-engineering
Does Engineering Work for Sales or Management? [A105].pdf