Together We Create: Integrating customers in product development Jake McKee, Community Driven Product Development and Consultant Originally presented: September 5, 2024 Watch time: 60 minutes Access the Webcast Join us to learn how to harness the Community Voice and revolutionize the way...
Understanding and Anticipating Your Competitor's Moves Jay Nakagawa Originally presented: November 14, 2024 Watch time: 60 minutes Access the Webcast You don’t need to be clairvoyant to get inside the mind of your competitors! In this session, you'll learn how to anticipate their next...
Reimagining Engagement in Product Development and Management: A Masterclass on the Employee Experience in the Future of Work Brad Shuck | PDMA Inspire Innovation Conference • November 14, 2022 Few ideas have generated more excitement in recent years than employee engagement. Everyone...
Innovate Your Planning Process with Quartz Steve Johnson Originally presented: October 3, 2024 Watch time: 60 minutes Access the Webcast Products today often get released by team member heroics despite the process. Most teams are dealing with chaotic processes that few understand. And yet...
The Key to Successful VOC in Agile Teams Kristyn Corrigan | PDMA Inspire Innovation Conference • November 14, 2022 The most successful products and services address important, unmet customer needs. Systematic Voice of the Customer methodologies reduce the risk of new product failure...
Relating Portfolio Management to Strategy When asking small and medium enterprises about how they select their portfolio, it can be surprising to observe that the CEO’s intuition is a common “method” to select the projects in which they will invest. According to PDMA’s Body of Knowledge ...
“Do as we say and you'll be successful”: Mundane power in corporate entrepreneurship Lorenzo Skade, Matthias Wenzel, Jochen Koch kHUB post date: October 3, 2024 Originally published: 05 December 2023 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 70 minutes Access the Full Article ...
Recognize your audience: Stakeholders' coaptation work to improve political representation in innovation programs Giovanni Radaelli, Graeme Currie kHUB post date: October 2, 2024 Originally published: 29 December 2023 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 75 minutes Access the...
Navigating the politics of innovation in family firms: The role of political capital Francesca Capella, Luca Manelli, Federico Frattini, Josip Kotlar, Vittorio Chiesa kHUB post date: September 26, 2024 Originally published: 28 December 2023 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time:...
How marketers influence product platform decisions: A configurational approach Edwin J. Nijssen, Ties van Bommel kHUB post date: July 19, 2024 Originally published: January 21, 2024 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 60 minutes Access the Full Article This study...