Development of a multidimensional scale to measure organizational creative capabilities Guy Parmentier , Zeinab Sheet , Florence Jeannot , Romain Rampa kHUB post date: November 2024 Originally published: April 1, 2024 (PDMA JPIM • Vol. 41, Issue 6 • November 2024) Read time: 55 minutes ...
Co-creating the future through design thinking: Deconstructing the consumer co-creation process Maria Gradillas, Llewellyn D. W. Thomas kHUB post date: May 2025 Originally published: December 4, 2024 (PDMA JPIM • Vol 42, Issue 3 • May 2025) Read time: 75 minutes Access the Full Article ...
Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations Abdul R. Ashraf, Magnus Hultman, Narongsak Thongpapanl, Ali Anwar kHUB post date: May 2025 Originally published: October 23, 2024 (PDMA JPIM • Vol....
Building more entrepreneurial organizations through external innovation contests Angelo Cavallo, J. Henri Burgers kHUB post date: May 2025 Originally published: October 28, 2024 (PDMA JPIM • Vol 42, Issue 3 • May 2025) Read time: 60 minutes Access the Full Article Firms are increasingly...
Championing new ideas with consultation Laurence Rijssegem, Petra Andries kHUB post date: May 2025 Originally published: June 2, 2024 (PDMA JPIM • Vol. 42, Issue 3 • May 2025) Access the Full Article Innovative firms, like startups, are increasingly making use of technology broadcasting...
AI-Driven Product Strategy: Transforming the Future of Product Management Keyuri Anand, Head of Product at Samaritan Apps Originally presented: June 12, 2025 Watch time: 62 minutes Access the Webcast AI is rapidly transforming product management, offering unprecedented opportunities for...
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda Gerard A. Athaide, Jaihyun Jeon, S. P. Raj, K. Sivakumar, Guiyang Xiong kHUB post date: January 2025 Originally published: 08 May 2024 (PDMA JPIM • Vol 42, Issue 1 • January 2025)...
Absorptive capacity in a more (or less) absorptive environment: A meta-analysis of contextual effects on firm innovation Tatiana R. Stettler, Esther J. Moosauer, Simone A. Schweiger, Artur Baldauf, David Audretsch kHUB post date: January 2025 Originally published: 04 October 2024 (PDMA JPIM •...
You’re Not Just Shipping AI—You’re Designing a Relationship Jake McKee | May 1, 2025 Read time: 5 minutes An introduction to AI Experience Design (AIX) for product leaders Let’s be honest: the last 18 months have been chaos. AI features were greenlit fast. Product teams were told to “just...
4 Keys to Strategic Storytelling that Drive Product Buy-In Jack Appleman, APR kHub Post Date: April 30, 2025 Read Time: 4 Minutes Your market research reveals a gold mine. Your product vision is spot-on. Your roadmap charts the ideal course for product success. And you’re 100% confident. But...