Digital Product Innovation Management: Balancing Stability and Fluidity Through Formalization Robin Pesch, Herbert Endres, and Ricarda B. Bouncken kHUB post date: October 25, 2022 Originally published: November 16, 2021 (PDMA JPIM • Vol 38, Issue 6 • November 2021) Read time: 23 minutes ...
Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute...
Four Steps to Product Management Excellence for B2B Companies Scott Burleson kHUB post date: January 27, 2020 Read time: 11 minutes B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it...
Embracing Social Media: Another Tool for Product Development Amy Dubin and Ian Rosenberger Originally presented: 2012 Watch time: 54 minutes (part 1), 35 minutes (part 2) Access the Webcast We know the tools we use to communicate with our customers are fundamentally changing. New mediums...
The Power of Embedded Predictive Analytics James Taylor (Decision Management Solutions) and Mark McNally (Predixion Software) Originally presented: September 5, 2013 Watch time: 1 hour Access the Webcast During this webcast, James Taylor will outline the value of predictive analytics and...
Product Innovation Management Product Innovation Management maximizes the return from product innovation via the application of sound management practices throughout the product life cycle. It goes beyond initial product innovation and launch to consider the full product life cycle, and...
‘Breaking Failure’ - Using Analysis and Strategy Alexander Edsel Originally published: 2016 (PDMA Visions Magazine • Issue 1, 2016 • Vol 40 • No 1) Read time: 6 minutes In the event of an airplane crash, we would be horrified if a scientific, exhaustive and unbiased investigation was not...
Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen Originally published: 2016 (PDMA Visions Magazine • Issue 3, 2016 • Vol 40 • No 3) Read time: 9 minutes As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing...