Do you need a chief technology officer? The effect of appointing a CTO on innovation activities in high-tech new ventures Yu Gu , Lihua Wang , Yiyuan Mai kHUB post date: November 2024 Originally published: 30 May 2024 (PDMA JPIM • Vol. 41, Issue 6 • November 2024) Read time: 50 minutes ...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
Creating Beautiful, Living Product Roadmaps Maziar Adl | PDMA Inspire Innovation Conference • September 18, 2023 Product Roadmaps are used to communicate and align everyone around one strategy. But no one reads a roadmap that is hard to understand. Or trapped on someone's laptop. Or is...
Overcoming Idea Addiction to Scale Your Ventures Andrew Binns | PDMA Inspire Innovation Conference • September 19, 2023 Download Slides Conventional wisdom says that innovation starts with a winning idea. The more ideas and possibilities, the more likely one will turn into a scaled...
Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio Marlon Hernandez | PDMA Inspire Innovation Conference • September 19, 2023 After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its...
Digital Product Development Strategy: Maximizing Success Through Strategic Prioritization Lloyd Melnick | PDMA Inspire Innovation Conference • September 19, 2023 Successfully developing and launching new products has been repeatedly recognized as critical to the success of a business. One...
Level Up Your Product: Innovation with Game Mechanics Michael Hyzy, & Bret Wardle | PDMA Inspire Innovation Conference • September 19, 2023 Read the Article In today's competitive landscape, businesses constantly seek innovative ways to captivate users and empower their teams. Our...
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Social brokerage and productivity of users in online innovation networks Satyam Mukherjee, Tarun Jain kHUB post date: July 10, 2023 Originally published: October 6, 2022 (PDMA JPIM • Vol. 40, Issue 2 • March 2023) Read time: 55 minutes Access the Full Article In this work, we investigate...
Reviewing the Intellectual Structure of Product Modularization: Toward a Common View and Future Research Agenda Kai G. Mertens, Christoph Rennpferdt, Erik Greve, Dieter Krause, and Matthias Meyer kHUB post date: March 17, 2023 Originally published: July 18, 2022 (PDMA JPIM • Vol. 40, Issue 1 •...