The Scientific Method: Reframing An Underutilized Tool for Product Management Mike Hyzy kHUB post date: July 12, 2023 Read time: 8 minutes While performing research for a healthcare consulting project, I stumbled upon the overview of the scientific method and thought, “There are parallels...
From Silver Screen to Silicon Valley: Parallels Between Film Producers and Product Managers Michael Hyzy kHUB post date: June 14, 2023 Read time: 12 minutes Photo Credit: Jakob Owens - Unsplash The launch date has finally arrived! You're surrounded by your crew, ready to roll the dice...
The Innovator’s Media Dilemma: How Journalists Cover Incumbents’ Adoption of Discontinuous Technologies Lorenz Graf-Vlachy, Andreas König, Richard Banfield, Markus Rauch, & Angelo Boutalikakis kHUB post date: June 1, 2023 Originally published: November 18, 2022 (PDMA JPIM • Vol. 40, Issue 1 •...
Envisioning Innovation Opportunities Through Science Fiction Thomas Michaud and Francesco Paolo Appio kHUB post date: October 25, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39, Issue 2 • March 2022) Read time: 30 minutes Access the Full Article The inherent uncertainty...
A Time to Consider, a Time to Deliver: The Independent and Interactive Effects of Regulatory Mode on Innovative Work Behavior Haixin Liu, Alex L. Rubenstein, Guiquan Li, Zhaoyan Liu, Xiaojun Zhan, and Jie Xiong kHUB post date: October 5, 2022 Originally published: February 2, 2022 (PDMA JPIM •...
New Product Advantage Infused by Modularity: Do Resources Make a Difference? Yazhen Xiao and Haisu Zhang kHUB post date: June 10, 2022 Originally published: July 12, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 40 minutes Access the Full Article Given the plethora of new...
Valuing The Customer: Wagile Product Development PDMA Carolinas | June 15, 2021 Access the Recording Do your new products launch with mediocre market reception? If so, your innovation process might be to blame. Traditional waterfall processes become bureaucratic while Agile systems have not...
In the Hot Seat: How 10 Virtual Executive Teams Build Confidence and Restore Profitability PDMA St. Pittsburgh | May 13, 2021 The year is 1999 and every company in the world is battling with Y2K, the year that all systems will come crashing down and you (yes, YOU!) have been hired to rebuild a...
PDMA Body of Knowledge: Product Innovation Process Insights #3 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...
Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a...