PDMA Body of Knowledge: Product Innovation Process Insights #3 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...
Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a...
PDMA Body of Knowledge: Product Innovation Process Insights #1 Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...
Looking for a Needle in a Haystack: How to Search for Bottom‐Up Social Innovations that Solve Complex Humanitarian Problems Daniel J. Kruse, Moritz Goeldner, Katrin Eling and Cornelius Herstatt Originally published: August 28, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 46...
Goldense, Bradford L., "Design Thinking for IoT in the Product Development Process," Machine Design , December 2016, Volume 88, Number 12, Page 128, ISSN 0024-9114. #Bradford-Goldense #machine-design #IOT #design-thinking #new-product-development-process
Design Thinking for IoT in the Product Development Process [A128].pdf
Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design , January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114. #Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales
Do Your New Products Sell Like Hockey Sticks? [A102].pdf
Value Creation, Value Added, and Other Clichés Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 30, 2014 Watch time: 1 hour Access the Webcast During this webcast, Gerry Katz will explore new ways to think about “value” that, hopefully, will broaden individuals'...
So, Who's the Customer? Dealing with Complex Value Change Gerry Katz, Applied Marketing Science, Inc. Originally presented: April 11, 2017 Watch time: 55 minutes Access the Webcast During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant ...
Lessons from Behavioral Science: A Great Product Isn't Enough Stephen Wendel, Morningstar Inc. Originally presented: September 20, 2018 Watch time: 56 minutes Access the Webcast People don't always do what they say – or even what they sincerely want to do. That’s true in daily life, and...