The Key to Successful VOC in Agile Teams Kristyn Corrigan | PDMA Inspire Innovation Conference • November 14, 2022 The most successful products and services address important, unmet customer needs. Systematic Voice of the Customer methodologies reduce the risk of new product failure...
How marketers influence product platform decisions: A configurational approach Edwin J. Nijssen, Ties van Bommel kHUB post date: July 19, 2024 Originally published: January 21, 2024 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 60 minutes Access the Full Article This study...
Including Sustainability in Innovation Governance and Portfolio Management Speaker: Paul Heller, Sopheon Corporation Originally presented: March 21, 2024 Watch time: 60 minutes Access the Webcast Paul Heller will present how leading companies are including sustainability in their new...
Delivery of Complex Product Through Strategy Speaker: Mike Amanyi, Ethnomet Canada Inc. Originally presented: February 22, 2024 Watch time: 60 minutes Access the Webcast The post pandemic and Artificial Intelligence era have seen an exponential growth in product development activities....
Digital Product Development Strategy: Maximizing Success Through Strategic Prioritization Lloyd Melnick | PDMA Inspire Innovation Conference • September 19, 2023 Successfully developing and launching new products has been repeatedly recognized as critical to the success of a business. One...
The Scientific Method: Reframing An Underutilized Tool for Product Management Mike Hyzy kHUB post date: July 12, 2023 Read time: 8 minutes While performing research for a healthcare consulting project, I stumbled upon the overview of the scientific method and thought, “There are parallels...
From Silver Screen to Silicon Valley: Parallels Between Film Producers and Product Managers Michael Hyzy kHUB post date: June 14, 2023 Read time: 12 minutes Photo Credit: Jakob Owens - Unsplash The launch date has finally arrived! You're surrounded by your crew, ready to roll the dice...
The Innovator’s Media Dilemma: How Journalists Cover Incumbents’ Adoption of Discontinuous Technologies Lorenz Graf-Vlachy, Andreas König, Richard Banfield, Markus Rauch, & Angelo Boutalikakis kHUB post date: June 1, 2023 Originally published: November 18, 2022 (PDMA JPIM • Vol. 40, Issue 1 •...
Envisioning Innovation Opportunities Through Science Fiction Thomas Michaud and Francesco Paolo Appio kHUB post date: October 25, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39, Issue 2 • March 2022) Read time: 30 minutes Access the Full Article The inherent uncertainty...
A Time to Consider, a Time to Deliver: The Independent and Interactive Effects of Regulatory Mode on Innovative Work Behavior Haixin Liu, Alex L. Rubenstein, Guiquan Li, Zhaoyan Liu, Xiaojun Zhan, and Jie Xiong kHUB post date: October 5, 2022 Originally published: February 2, 2022 (PDMA JPIM •...