How marketers influence product platform decisions: A configurational approach Edwin J. Nijssen, Ties van Bommel kHUB post date: July 19, 2024 Originally published: January 21, 2024 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 60 minutes Access the Full Article This study...
The uncertainty-handling function of project leaders' political behavior in breakthrough innovation Manabu Miyao, Gina Colarelli O'Connor, Yoshiko Niwamoto kHUB post date: January 30, 2024 Originally published: January 15, 2024 (PDMA JPIM • Vol. 41, Issue 1 • January 2024) Read time: 55 minutes...