360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 29, 2015 Watch time: 57 minutes Access the Webcast Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be...