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Overcoming the Negative Role of Nostalgia in Consumer Reactions to Automated Products

Overcoming the Negative Role of Nostalgia in Consumer Reactions to Automated Products Patrick Kremer, Sven Feurer, Ju-Young Kim, and Steve Hoeffler kHUB post date: March 1, 2023 Originally published: June 21, 2022 (PDMA JPIM • Vol. 39, Issue 6 • November 2022) Read time: 50 minutes Access the...

Added 03-01-2023
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Keywords   automated-products   consumer-acceptance   consumer-resources   customer-barriers   innovation   innovative-products   new-product-management   nostalgia Knowledge Areas Market Research and ...
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