How Can Platforms Decrease Their Dependence on Traditional Indirect Network Effects? Innovating Using Platform Envelopment B. J. Allen, Deepa Chandrasekaran, and Richard T. Gretz kHUB post date: June 27, 2022 Originally published: September 7, 2021 (PDMA JPIM • Vol. 38, Issue 5 • September 2021...
New Product Advantage Infused by Modularity: Do Resources Make a Difference? Yazhen Xiao and Haisu Zhang kHUB post date: June 10, 2022 Originally published: July 12, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 40 minutes Access the Full Article Given the plethora of new...
Sustainability — The First Steps PDMA Carolinas | March 8, 2022 Access the Presentation Environmental Sustainability in the Corporate World: What is it, why is it important, and how has it evolved over the last decade? Sue will take you through some history of environmental sustainability,...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Unleashing Your Product Genius Scott Propp kHUB post date: June 28, 2021 Originally presented: June 17, 2021 Watch time: 48 Minutes Access the Webcast A year into the pandemic, it’s painfully clear that our teams are distracted, discouraged and at risk of being burnt out. With the ongoing...
Hedgehog Innovation Teams: Focused, Nimble, Dangerous Patrick Boehnen (Predicta) and Ty Hagler (Trig) kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 8 minutes Download the Handout How might we disrupt the experience of buying...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Continuity, Change, and New Product Performance: The Role of Stream Concentration Enrico Forti, Maurizio Sobrero and Andrea Vezzulli Originally published: March 17, 2020 (PDMA JPIM • Vol 37 • Issue 3 • May 2020) Read time: 1 hour Access the Full Article Product development teams often...
Looking for a Needle in a Haystack: How to Search for Bottom‐Up Social Innovations that Solve Complex Humanitarian Problems Daniel J. Kruse, Moritz Goeldner, Katrin Eling and Cornelius Herstatt Originally published: August 28, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 46...
The Impact of Failure and Success Experience on Drug Development Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter McNamara Originally published: October 12, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access the Full Article It is unclear...