A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your...
Hands on Development of JTBD Linguistic Prototypes Validated as Stimuli for Market Quant Testing Doug Stone | PDMA Inspire Innovation Conference • November 15, 2022 Learn a critical early stage innovation methodology and help the PDMA better understand the Jobs to be Done that members...
Mastering InnovationOps Mike Bauer Originally presented: May 18, 2023 Watch time: 60 minutes Access the Webcast Innovation is a critical driver of business growth in today's rapidly changing marketplace. However, many businesses struggle to effectively harness innovation to achieve their...
How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of...
From Atoms to Bits: Digital Transformation for Physical Incumbents Alan Cucknell kHUB post date: February 4, 2022 Read time: 7 minutes In his talk at PDMA 2022, Alan Cucknell discusses how physical product companies should approach connected product innovation, with a practical...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...
Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with...
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...