Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...
Lessons for Achieving Innovation Success Mike Hess and Kurt Smith, Medtronic Originally presented: November 5, 2020 Watch time: 1 hour Access the Webcast 2020 Outstanding Corporate Innovator Award (OCI) Winner, Medtronic, is a global leader in the medical technology market. Medtronic has...