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Innovation and Intellectual Property (IP)

Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...

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Intellectual Property Module

Intellectual Property Module: Chronological Guide for Inventors Center for Assistive Technology, University at Buffalo Originally published: 2014 (published under a grant from the Department of Education) Read time: 8 minutes (Information in this module does not provide nor is it intended to...

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Deliberate Product Differentiation

Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property Joshua L. Cohen Originally published: 2012 (PDMA Visions Magazine • Issue 2, 2012 • Vol 36 • No 2) Read time: 7 minutes Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted...

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Deliberate Differentiation

Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen Originally published: 2016 (PDMA Visions Magazine • Issue 3, 2016 • Vol 40 • No 3) Read time: 9 minutes As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing...