Combining Jobs-To-Be-Done and Journey Mapping: An Innovative Approach to Innovation Steve Hansen, Phase 5 kHUB post date: April 7, 2025 Originally presented: June 2, 2022 Watch time: 59 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5 and erstwhile product...
Different settings, different terms and conditions: The impact of intellectual property arrangements on co-creation project performance Anja Tekic, Kelvin W. Willoughby, Johann Füller kHUB post date: December 26, 2023 Originally published: March 13, 2023 (PDMA JPIM • Vol 40, Issue 5 • September...
“Distance” in Intellectual Property Protection and MNE’s Foreign Subsidiary Innovation Performance Palitha Konara, Georgios Batsakis, and Vikrant Shirodkar kHUB post date: December 8, 2022 Originally published: February 15, 2022 (PDMA JPIM • Vol. 39, Issue 4 • July 2022) Read time: 70 minutes ...
Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...
Intellectual Property Module: Chronological Guide for Inventors Center for Assistive Technology, University at Buffalo Originally published: 2014 (published under a grant from the Department of Education) Read time: 8 minutes (Information in this module does not provide nor is it intended to...
Deliberate Product Differentiation: Create Unique Products and Valuable Intellectual Property Joshua L. Cohen Originally published: 2012 (PDMA Visions Magazine • Issue 2, 2012 • Vol 36 • No 2) Read time: 7 minutes Success is about standing out, not fitting in. That’s why Tiffany & Co. adopted...
Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen Originally published: 2016 (PDMA Visions Magazine • Issue 3, 2016 • Vol 40 • No 3) Read time: 9 minutes As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing...