Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation Kristyn Corrigan, Applied Marketing Science kHUB post date: April 29, 2024 Originally presented: April 25, 2024 Watch time: 60 minutes Access the Webcast Join Kristyn Corrigan of AMS to explore how Gen AI is propelling...
Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio Marlon Hernandez | PDMA Inspire Innovation Conference • September 19, 2023 After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its...
Hands on Development of JTBD Linguistic Prototypes Validated as Stimuli for Market Quant Testing Doug Stone | PDMA Inspire Innovation Conference • November 15, 2022 Learn a critical early stage innovation methodology and help the PDMA better understand the Jobs to be Done that members...
Financial Outcome & Consumer Experience - The Dilemma of Every Product Manager Seif Abdelghany kHUB post date: October 19, 2022 Read time: 5 minutes Financial outcome will always be the driving force that senior executives look at when evaluating any new initiative that Product Teams bring...
Good PMs Confidently Manage Products. Great PMs Manage People’s Confidence. Alyssa Dver, American Confidence Institute Originally presented: May 19, 2022 Watch time: 60 minutes Access the Webcast You nailed the requirements, the engineering processes, and the business plan. You may even...
Innovation Management During and After a Pandemic Speakers: Greg Geracie, Actuation Consulting; Oscar Acuña, Factum Partners Moderator: Ernie Harris, BASIC Benefits Originally presented: March 10, 2022 Watch time: 60 minutes Access the Webcast Please join PDMA’s past President Ernie...
Key Factors That Drive Improved Performance on Product Teams Greg Geracie, Actuation Consulting Originally presented: August 6, 2020 Watch time: 38 minutes Access the Webcast Successful product development is complex. It relies upon purposefully melding people, processes, and tools to...