Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success. The Jobs-to-Be-Done ...
Transitioning additive manufacturing from rapid prototyping to high-volume production: A case study of complex final products Samuel Roscoe, Paul D. Cousins, Robert Handfield kHUB post date: Aug 8, 2023 Originally published: May 15, 2023 (PDMA JPIM • Vol. 40, Issue 4 • July 2023) Read time: 50...
Where digital meets physical innovation: Reverse salients and the unrealized dreams of 3D printing Thierry Rayna, Joel West kHUB post date: August 07, 2023 Originally published: June 09, 2023 (PDMA JPIM • Vol 40, Issue 4 • July 2023) Read time: 60 minutes Access the Full Article For more...
Paradoxes of implementing digital manufacturing systems: A longitudinal study of digital innovation projects for disruptive change Lukas Moschko, Vera Blazevic, Frank T. Piller kHUB post date: August 2, 2023 Originally published: March 13, 2023 (PDMA JPIM • Vol. 40, Issue 4 • July 2023) Read...
Six Strategies That Accelerate Innovation Matt Phillips | PDMA Inspire Innovation Conference • November 14, 2022 What do the world’s best innovation teams do differently? To find the answer, innovation expert Matt Phillips interviewed over 100 new product and innovation leaders,...
Interconnected digital twins and the future of digital manufacturing: Insights from a Delphi study Marc van Dyck, Dirk Lüttgens, Frank T. Piller, Sebastian Brenk kHUB post date: Aug 1, 2023 Originally published: June 04, 2023 (PDMA JPIM • Vol 40, Issue 4 • July 2023) Read time: 65 minutes ...
Hybrid innovation logics: Exploratory product development with users in a corporate makerspace Russell E. Browder, Cole J. Crider, Robert P. Garrett kHUB post date: July 31, 2023 Originally published: 14 December 2022 (PDMA JPIM • Vol 40, Issue 4 • July 2023) Read time: 60 minutes Access the...
Sustainable innovation: Additive manufacturing and the emergence of a cyclical take-make-transmigrate process at a pioneering industry–university collaboration James R. Rose, Neeraj Bharadwaj kHUB post date: July 27, 2023 Originally published: March 29, 2023 (PDMA JPIM • Vol. 40, Issue 4 • July...
Digital manufacturing and innovation Michael A. Stanko, Aric Rindfleisch kHUB post date: July 26, 2023 Originally published: June 29, 2023 (PDMA JPIM • Vol. 40, Issue 4 • July 2023) Read time: 60 minutes Access the Full Article Over the past decade, manufacturing has become increasingly...