Innovative Idea Generation in Problem Finding: Abductive Reasoning, Cognitive Impediments, and the Promise of Artificial Intelligence Massimo Garbuio and Nidthida Lin kHUB post date: December 8, 2022 Originally published: September 28, 2021 (PDMA JPIM • Vol 38, Issue 6 • November 2021) Read...
Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity...