The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 50 minutes Access the Full...
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37 • Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access...