Nonfinancial Considerations in Eco‐Innovation Decisions: The Role of Family Ownership and Reputation Concerns Yannick Bammens and Paul Hünermund Originally published: August 11, 2020 (PDMA JPIM • Vol. 37, Issue 5 • September 2020) Read time: 42 minutes Access the Full Article Societal...
Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs Nicholas G. Paparoidamis, Thi Thanh Huong Tran, Leonidas C. Leonidou and Athina Zeriti Originally published: September 6, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019)...
5 Ways to Eco-Innovate Jacquelyn Ottman Originally published: 2012 (PDMA Visions Magazine • Issue 3, 2012 • Vol 36 • No 3) Read time: 4 minutes It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a...