360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Get Into the Discovery Zone – with David Matheson, PhD How to get out of your organization’s routine and create real value – for product managers kHUB post date: March 23, 2023 Listen time: 34 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and...
Seeing the Elephant in the Room: A Fresh Look at the Power of Taking a Deep Dive on Revealing the Customer Journey PDMA St. Louis | January 18, 2022 Have you ever had a big, hairy problem or challenge that not everyone around you recognized? Have you ever seen something very clearly from...
Create Three Distinct Career Paths for Innovators Gina Colarelli O’Connor, Andrew Corbett, and Ron Pierantozzi kHUB post date: February 11, 2022 Read time: 4 minutes Download the Handout Big companies are much better at incremental innovation than they are at radical innovation. That’s as...
The What & Why of Continuous Discovery PDMA St. Louis | June 8, 2021 Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project,...