What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness Katrin Talke, Sören Salomo, Jaap E. Wieringa and Antje Lutz kHUB post date: October 7, 2020 Originally published: August 31, 2009 (PDMA JPIM • Vol 26, Issue 6 • November 2009) Read time: 28...
Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design Ruth Mugge and Darren W. Dahl Originally published: September 1, 2013 (PDMA JPIM • Vol 30, Issue 1 • December 2013) Watch time: 45 minutes Access the Full Article To develop successful...