Valuation entrepreneurship through product-design and blame-avoidance strategies: How Tesla managed to change the public perception of sustainable innovations Maximilian Palmié, Lucas Miehé, Johanna Mair, Joakim Wincent kHUB post date: July 15, 2024 Originally published: April 10, 2024 (PDMA...
Ideation, Conceptualization, and Design Thinking in Product Design Carlos M. Rodriguez Ph.D. | April 3, 2024 Read time: 7 minutes “Flow is a magical word. When we hear it, an orchestra seems to start awakening our senses. It is a flexible imaginary that chains actions, processes, and...
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
Level Up Your Product: Innovation with Game Mechanics Michael Hyzy, & Bret Wardle | PDMA Inspire Innovation Conference • September 19, 2023 Read the Article In today's competitive landscape, businesses constantly seek innovative ways to captivate users and empower their teams. Our...
Building design as a dynamic capability: A model for design integration Julie Sahakian, Sihem BenMahmoud Jouini kHUB post date: January 2, 2024 Originally published: June 6, 2024 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 65 minutes Access the Full Article A growing number...
Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumers’ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function...
Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers Shahed Khalili | September 14, 2023 Read time: 7 minutes “The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come” — Steve Jobs...
Design Studio Workshops: Ideation, Problem-Solving, and the MVP Read time: 4 minutes “Alone, we can do so little; together, we can do so much.” Helen Keller What Is a Design Studio? A design studio is a UX workshop combining divergent and convergent thinking...
Use Design Thinking to Solve Problems and Become a Catalyst for Innovation Mike Hyzy Originally presented: April 20, 2023 Watch time: 60 minutes Access the Webcast As product managers and leaders, we are relied upon and expected to develop new ideas that break barriers and support the...