Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions Nancy V. Wünderlich, Markus Blut, Christian Brock kHUB post date: September 2024 Originally published: February 24, 2024 (PDMA JPIM • Vol. 41, Issue 5 • September...
Ideation and the Designer's Mindset – TEDTalks with Practitioner Insights Read Time: 2 Minutes Ideation and the Designer’s Mindset People ask me, 'Don't you ever run out of ideas?' Well, in the first place, I don't use ideas. Every time I have an idea, it's too limiting and usually...
Sustainable Product Design - TEDTalks with Practitioner Insights Read Time: 2 Minutes Sustainable Product Design “If it can’t be reduced, reused, repaired, rebuilt, refurbished, refinished, resold, recycled, or composted, then it should be restricted, designed or...
Ten Tips to Create a Product Community of Practice Strategies for fostering a community of practice to enhance innovation, professional growth, and cross-cultural collaboration Diana Stepner | October 24, 2024 Read time: 12 minutes I conducted an event titled “Top 5 Skills to Stand Out as a...
A Creative Thinking Process: Problem Abstraction as a Source for Ideation in Product Design Carlos M. Rodriguez Ph.D. | October 23, 2024 Read time: 8 minutes “Abstraction is the discovery of any structure, regularity, pattern or organization that is present in multiple perceptions, either...
Valuation entrepreneurship through product-design and blame-avoidance strategies: How Tesla managed to change the public perception of sustainable innovations Maximilian Palmié, Lucas Miehé, Johanna Mair, Joakim Wincent kHUB post date: July 15, 2024 Originally published: April 10, 2024 (PDMA...
Simplicity in Design - TEDTalks with Practitioner Insights A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antonine de Saint-Exupery How do we make things as simple, inexpensive, functional, and...
Ideation, Conceptualization, and Design Thinking in Product Design Carlos M. Rodriguez Ph.D. | April 3, 2024 Read time: 7 minutes “Flow is a magical word. When we hear it, an orchestra seems to start awakening our senses. It is a flexible imaginary that chains actions, processes, and...
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...