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PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...



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The Power of Empathy in Product Design

The Power of Empathy in Product Design PDMA Egypt | April 24, 2021 Join us on Saturday, April 24th at 3:30 PM Cairo time (GMT+2) for a live webinar on the Power of Using Empathy in Designing New Products. Presented by Nariman Lotfi, Product Design Instructor at the German University in Cairo...


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PDMA Body of Knowledge: Product Innovation Process Insights #3

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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How to use behavioral economics to design products that change behavior (for good)

How to use behavioral economics to design products that change behavior (for good) PDMA St.Louis | March 9, 2021 Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative...


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The Transformation of the Innovation Process

The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development Tucker J. Marion and Sebastian K. Fixson kHUB post date: March 19, 2021 Originally published: August 1, 2020 (PDMA JPIM • Vol 38, Issue 1 • January 2021...


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A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke Originally published: February 17, 2017 (PDMA JPIM • Vol 34, Issue 6 • November 2017) Read time: 1 hour, 2 minutes Access Full Article ...


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What about Design Newness

What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness Katrin Talke, Sören Salomo, Jaap E. Wieringa and Antje Lutz kHUB post date: October 7, 2020 Originally published: August 31, 2009 (PDMA JPIM • Vol 26, Issue 6 • November 2009) Read time: 28...


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Design, Meanings, and Radical Innovation

Design, Meanings, and Radical Innovation: A Metamodel and a Research Agenda Roberto Verganti kHUB post date: October 7, 2020 Originally published: July 28, 2008 (PDMA JPIM • Vol 25, Issue 5 • September 2008) Read time: 40 minutes Access Full Article Recent studies on design management...


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Enterprise Agility at Scale

Enterprise Agility at Scale Parijat Singh, Wells Fargo Originally presented: January 21, 2021 Watch time: 48 minutes Access the Webcast Most companies are in the process of transforming to a new world of ‘Agility’. This topic intends to look at Enterprise Agility through a lens of Lean...