The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 50 minutes Access the Full...
Essential Insight for Product Professionals: Supporting the Adaptive Enterprise Scott Propp, Dentro Consulting, LLC Originally presented: June 19, 2020 Watch time: 1 hour Access the Webcast The events that have taken place in 2020 have not only taken a toll on individuals, but also on...
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37 • Issue 1 • January 2020) Read time: 1 hour, 10 minutes Access...
Bringing Agility to Business Development Somik Raha, SmartOrg Originally presented: May 21, 2012 Watch time: 1 hour, 28 minutes Access the Webcast How could you quickly and systematically discover, prioritize and clearly communicate the business case upstream to secure the R&D funding...
An NPD Professional’s Entrepreneurial Journey Using the Principles of Effectuation Lee Goldring Originally published: 2013 (PDMA Visions Magazine • Issue 3, 2013 • Vol 37 • No 3) Read time: 9 minutes The book, “Effectuation: Elements of Entrepreneurial Expertise,” published in 2008 by Dr....