Four Steps to Product Management Excellence for B2B Companies Scott Burleson kHUB post date: January 27, 2020 Read time: 11 minutes B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it...
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 29, 2015 Watch time: 57 minutes Access the Webcast Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be...