Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation Kristyn Corrigan, Applied Marketing Science kHUB post date: April 29, 2024 Originally presented: April 25, 2024 Watch time: 60 minutes Access the Webcast Join Kristyn Corrigan of AMS to explore how Gen AI is propelling...
Delivery of Complex Product Through Strategy Speaker: Mike Amanyi, Ethnomet Canada Inc. Originally presented: February 22, 2024 Watch time: 60 minutes Access the Webcast The post pandemic and Artificial Intelligence era have seen an exponential growth in product development activities....
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Four Steps to Product Management Excellence for B2B Companies Scott Burleson kHUB post date: January 27, 2020 Read time: 11 minutes B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it...
5 Ways to Build Your Customer into the Front End of Innovation Gerry Katz, Applied Marketing Science, Inc. Originally presented: October 29, 2015 Watch time: 57 minutes Access the Webcast Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be...