The Key to Successful VOC in Agile Teams Kristyn Corrigan | PDMA Inspire Innovation Conference • November 14, 2022 The most successful products and services address important, unmet customer needs. Systematic Voice of the Customer methodologies reduce the risk of new product failure...
Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation Kristyn Corrigan, Applied Marketing Science kHUB post date: April 29, 2024 Originally presented: April 25, 2024 Watch time: 60 minutes Access the Webcast Join Kristyn Corrigan of AMS to explore how Gen AI is propelling...
Hands on Development of JTBD Linguistic Prototypes Validated as Stimuli for Market Quant Testing Doug Stone | PDMA Inspire Innovation Conference • November 15, 2022 Learn a critical early stage innovation methodology and help the PDMA better understand the Jobs to be Done that members...