You’re Not Just Shipping AI—You’re Designing a Relationship Jake McKee | May 1, 2025 Read time: 5 minutes An introduction to AI Experience Design (AIX) for product leaders Let’s be honest: the last 18 months have been chaos. AI features were greenlit fast. Product teams were told to “just...
Debunking the Myths of Community-Driven Product Development (CDPD) Jake McKee | April 15, 2025 Read time: 5 minutes Introduction When companies first hear about Community-Driven Product Development (CDPD), excitement often comes with hesitation. While the idea of integrating customer insights...
How to Implement Community-Driven Product Development (CDPD) Without Overhauling Your Process Jake McKee | April 15, 2025 Read time: 5 minutes The traditional black box approach to product development isn’t just flawed—it’s risky. By the time you reach the verification stage, the fate of...
Why Community-Driven Product Development (CDPD) Creates Better Products Jake McKee | March 12, 2025 Read time: 4 minutes Introduction Traditional product development often operates in a vacuum. Teams work behind closed doors, making assumptions about what customers want, only to find out...
Breaking the Black Box: How Community-Driven Product Development Prevents Product Flops Jake McKee | February 18, 2025 Read time: 5 minutes "It would be devastating to design a product and then discover later that customers hate using it." These words, spoken by a Senior Product...
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your...
In the Hot Seat: How 10 Virtual Executive Teams Build Confidence and Restore Profitability PDMA St. Pittsburgh | May 13, 2021 The year is 1999 and every company in the world is battling with Y2K, the year that all systems will come crashing down and you (yes, YOU!) have been hired to rebuild a...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...