Customers driving a firm's responsible innovation response for grand challenges: A co-active issue-selling perspective William Y. Degbey, Elina Pelto, Christina Öberg, Abraham Carmeli kHUB post date: May 22, 2024 Originally published: October 22, 2023 (PDMA JPIM • Vol. 41, Issue 2 • March 2024)...
Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation Kristyn Corrigan, Applied Marketing Science kHUB post date: April 29, 2024 Originally presented: April 25, 2024 Watch time: 60 minutes Access the Webcast Join Kristyn Corrigan of AMS to explore how Gen AI is propelling...
Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
Delivery of Complex Product Through Strategy Speaker: Mike Amanyi, Ethnomet Canada Inc. Originally presented: February 22, 2024 Watch time: 60 minutes Access the Webcast The post pandemic and Artificial Intelligence era have seen an exponential growth in product development activities....
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming Andrea Ruttenberg | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research...
Voice of the Customer in a Widget-Free World Tony Belilovskiy | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Read the White paper Misunderstanding customer satisfaction, customer feedback and excellent service is costly. Just ask the firm that lost a...
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K. Jain, Yao Liu, Bo Chen kHUB post date: December 20, 2023 Originally published: May 19, 2023 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 45 minutes Access...
A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your...
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...