The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Timo Mandler , Ann-Kristin Kupfer , Thorsten Hennig-Thurau , Ricarda Schauerte , Gerrit P. Cziehso kHUB post date: November 2025 Originally published:...
Create Brand Stories That Buzz Arjun Sen, ZenMango Originally presented: December 17, 2020 Watch time: 48 minutes Access the Webcast Based on high-impact brand origin & founder stories Arjun has created for brands. Customers decide emotionally and justify rationally. In a world where...