Technology vs. Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy Gaia Rubera and Cornelia Droge Originally published: April 2, 2013 (PDMA JPIM • Vol 30, Issue 3 • May 2013) Read time: 1 hour, 20 minutes Access the Full Article This research...
When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design Chris Murray, Bresslergroup Originally published: 2016 (PDMA Visions Magazine • Issue 1, 2016 • Vol 40 • No 1) Read time: 8 minutes In the last decade, product branding has undergone a...