Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions Nancy V. Wünderlich, Markus Blut, Christian Brock kHUB post date: September 2024 Originally published: February 24, 2024 (PDMA JPIM • Vol. 41, Issue 5 • September...
PDMA Body of Knowledge: Product Innovation Process Insights #3 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...