How marketers influence product platform decisions: A configurational approach Edwin J. Nijssen, Ties van Bommel kHUB post date: July 19, 2024 Originally published: January 21, 2024 (PDMA JPIM • Vol. 41, Issue 3 • May 2024) Read time: 60 minutes Access the Full Article This study...
The human side of innovation management: Bridging the divide between the fields of innovation management and organizational behavior Matthias Weiss, Markus Baer, Martin Hoegl kHUB post date: March 18, 2024 Originally published: April 28, 2022 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time:...
The uncertainty-handling function of project leaders' political behavior in breakthrough innovation Manabu Miyao, Gina Colarelli O'Connor, Yoshiko Niwamoto kHUB post date: January 30, 2024 Originally published: January 15, 2024 (PDMA JPIM • Vol. 41, Issue 1 • January 2024) Read time: 55 minutes...
A Time to Consider, a Time to Deliver: The Independent and Interactive Effects of Regulatory Mode on Innovative Work Behavior Haixin Liu, Alex L. Rubenstein, Guiquan Li, Zhaoyan Liu, Xiaojun Zhan, and Jie Xiong kHUB post date: October 5, 2022 Originally published: February 2, 2022 (PDMA JPIM •...
The Human Side of Innovation Management: Bridging the Divide Between the Fields of Innovation Management and Organizational Behavior Matthias Weiss, Markus Baer, and Martin Hoegl Originally published: April 28, 2022 (PDMA JPIM • Vol 39, Issue 3 • May 2022) Read time: 15 minutes Access the...
How to use behavioral economics to design products that change behavior (for good) PDMA St.Louis | March 9, 2021 Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative...
Post‐Failure Success: Sensemaking in Problem Representation Reformulation Marta Morais‐Storz, Nhien Nguyen and Alf Steinar Sætre Originally published: August 18, 2020 (PDMA JPIM • Vol 37 • Issue 6 • November 2020) Read time: 1 hour, 10 minutes Access the Full Article Failure is an...
PDMA Body of Knowledge: Product Design & Development Tools Insights #2 Read time: 15 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...