Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...
Four Steps to Product Management Excellence for B2B Companies Scott Burleson kHUB post date: January 27, 2020 Read time: 11 minutes B2C companies, high tech companies, and even start-up firms place a high value on developing product management. Meanwhile, large B2B firms barely even treat it...