Innovate Carolina: Capturing the Silver Lining: Delivering Opportunities from Disruption PDMA Carolinas | April 22 & 23, 2021 Access the Handouts Clearly, COVID-19 has been a significant business disruption, however this conference is not focused on COVID-19, but on the idea that businesses...
How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an...
Innovation and Design in the Age of Artificial Intelligence Roberto Verganti, Luca Vendraminelli and Marco Iansiti Originally published: March 19, 2020 (PDMA JPIM • Vol 37, Issue 3 • May 2020) Read time: 33 minutes Access the Full Article At the heart of any innovation process lies a...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
Linking Corporate Mission & Vision to Product Strategy PDMA Atlanta | July 24, 2020 Grab your coffee and join us on this event with Dr. Pero Micic for a discussion about practical ways to disaggregate a Corporate Mission and Vision into a Product Innovation and Management Strategy. Agenda: ...