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PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Ready. Aim. Fire.

Ready. Aim. Fire. How To Define Your Target Customer For Product Success PDMA Carolinas | May 18, 2021 Access the Recording »» Download the handout We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no...


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Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research

Frequently Encountered Quandaries (FEQs) in “Jobs to be Done” Innovation Research Steve Hansen, Phase 5 Originally presented: February 18, 2021 Watch time: 54 minutes Access the Webcast This webcast will provide Innovation and Product Development and Management professionals with...


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Use Needs-Based Segmentation for Innovation

Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....


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How the Landscape of Market Research is Changing Faster, Better Insights with AI

How the Landscape of Market Research is Changing Faster, Better Insights with AI Kristyn Corrigan, Applid Marketing Science kHUB post date: July 29, 2020 Originally presented: November 5, 2019 (PDMA 2019 Annual Conference) Read time: 7 minutes Download the Handout Machine learning is an...



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PDMA Body of Knowledge: Market Research in Product Innovation Insights #1

Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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Virtual VOC

Virtual VOC: How to understand B2B customer needs… without the plane ride Dan Adams, The AIM Institute Originally presented: July 16, 2020 Watch time: 55 minutes Access the Webcast Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through...