Create Brand Stories That Buzz Arjun Sen, ZenMango Originally presented: December 17, 2020 Watch time: 48 minutes Access the Webcast Based on high-impact brand origin & founder stories Arjun has created for brands. Customers decide emotionally and justify rationally. In a world where...
Innovation Process Design and Software Tool Enablement Noel Sobelman Originally published: 2015 (PDMA Visions Magazine • Issue 1, 2015 • Vol 39 • No 1) Read time: 6 minutes One of the most frequently asked questions I get from companies working on innovation improvement is whether they should...