Sustainability — The First Steps PDMA Carolinas | March 8, 2022 Access the Presentation Environmental Sustainability in the Corporate World: What is it, why is it important, and how has it evolved over the last decade? Sue will take you through some history of environmental sustainability,...
Atypical Package Design and Product Category Prestige Tom Joonhwan Kim and Margaux Petitjean kHUB post date: March 3, 2022 Originally published: May 4, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 40 minutes Access the Full Article Innovation in the design of products has...
The Five Immutable Truths About Great Product Managers PDMA St. Louis | December 14, 2021 Regardless of industry, type of product, educational background, development methodology, or product management framework you choose to use, there are five commonalities among great product managers. In...
Roadmaps in Uncertainty PDMA Carolinas | November 16, 2021 Before the scientific revolution, humans assumed the known is all that is worth knowing. Ignorance was not a condition to be relieved through curiosity, but a threat to your community’s worldview. Amerigo Vespucci, namesake to the...
How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors PDMA Pittsburgh | December 1, 2021 Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to...
Products Delivery Strategy! Peter Monkhouse | October 7, 2021 Read time: 10 minutes Strategies are helping organizations fulfil their visions and facilitate working through their missions. Strategies are easy to plan but hard to execute, as our experience reminds us of all the time. Today...
Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute...
Harnessing the Power of Product Thinking David Boni, Product Director, Emergn Originally presented: August 19, 2021 Watch time: 49 minutes Access the Webcast How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Agricultural Entrepreneurship and Product Innovation PDMA Pakistan | June 9, 2021 In Pakistan, agriculture sector is one of major contributors of economic activity having 19.8 percent share in GDP and it is the largest employer absorbing 42.3 percent of the country’s total labor force mainly...