Building a Validated Design and Development Strategy Darren Stoddart kHUB post date: March 20, 2025 Watch time: 59 minutes Access the WEBCAST Access the Slides During this session, we will be working to build consumer-centric design and development plans for both physical and digital...
Creativity and the Collective Mind Read Time: 3 Minutes Creative teams are dynamic. Diversity of talents is important, but it is not enough. Different ways of thinking can be an obstacle to creativity. Creative teams find ways of using their differences as strengths, not weaknesses.”...
The Requirements Trap: Are Your Requirements Sabotaging Your Success? PDMA Minnesota | February 19, 2025 Description Anyone working in tech is familiar with the idea of “requirements.” But what should product leaders actually require of our products? In this session, long-time product...
Why Community-Driven Product Development (CDPD) Creates Better Products Jake McKee | March 12, 2025 Read time: 4 minutes Introduction Traditional product development often operates in a vacuum. Teams work behind closed doors, making assumptions about what customers want, only to find out...
AI-PRISM: A New Lens for Predicting New Product Success Dr. Robert Cooper kHUB post date: February 28, 2025 Read time: 10 minutes The Challenge A huge majority of new product (NP) investment decisions are wrong! Almost 80% of approved projects fail commercially or are canceled later, often...
Purposeful NPD: Designing Your Product Strategy kHUB post date: February 25, 2025 Listen time: 60 minutes Access the Webcast Download the Slides This webinar will explore a novel approach to understand, illustrate and evaluate those earliest inputs to product design and development,...
From Resistance to Reinvention: Overcoming Cultural Barriers to Transform Innovation Capability Noel Sobelman | February 19, 2025 Read time: 15 minutes For large, established companies, driving innovation is more than a strategic priority, it’s a necessity for survival in competitive and fast...
Breaking the Black Box: How Community-Driven Product Development Prevents Product Flops Jake McKee | February 18, 2025 Read time: 5 minutes "It would be devastating to design a product and then discover later that customers hate using it." These words, spoken by a Senior Product...
Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio Marlon Hernandez | PDMA Inspire Innovation Conference • September 19, 2023 What did you think of this post? Start a conversation with your peers by posting to our kHUB Discussion board! Browse...
Developing Obsession-Worthy Hardware kHUB post date: January 23, 2025 Listen time: 60 minutes Access the WEBCAST Let's explore the fundamental role empathy plays in developing obsession-worthy products. By developing bone-level empathy, teams can begin the design process with a true north...