Know your Customer Peter Monkhouse | PDMA Inspire Innovation Conference • November 15, 2022 Read the Article Many organizations struggle to define who their customer is, what products or services they are offering to their customers, and why customers would buy anything from them....
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
Projects Deliver Products, Products Deliver Strategy Peter Monkhouse | PDMA Inspire Innovation Conference • November 14, 2022 Organizations and products are failing at an alarmingly high rate in today's economy. It is more important than ever that organizations are able to implement their...