How Can Platforms Decrease Their Dependence on Traditional Indirect Network Effects? Innovating Using Platform Envelopment B. J. Allen, Deepa Chandrasekaran, and Richard T. Gretz kHUB post date: June 27, 2022 Originally published: September 7, 2021 (PDMA JPIM • Vol. 38, Issue 5 • September 2021...
New Product Advantage Infused by Modularity: Do Resources Make a Difference? Yazhen Xiao and Haisu Zhang kHUB post date: June 10, 2022 Originally published: July 12, 2021 (PDMA JPIM • Vol 38, Issue 4 • July 2021) Read time: 40 minutes Access the Full Article Given the plethora of new...
Sustainability — The First Steps PDMA Carolinas | March 8, 2022 Access the Presentation Environmental Sustainability in the Corporate World: What is it, why is it important, and how has it evolved over the last decade? Sue will take you through some history of environmental sustainability,...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Continuity, Change, and New Product Performance: The Role of Stream Concentration Enrico Forti, Maurizio Sobrero and Andrea Vezzulli Originally published: March 17, 2020 (PDMA JPIM • Vol 37 • Issue 3 • May 2020) Read time: 1 hour Access the Full Article Product development teams often...
Goldense, Bradford L., "Design Thinking for IoT in the Product Development Process," Machine Design , December 2016, Volume 88, Number 12, Page 128, ISSN 0024-9114. #Bradford-Goldense #machine-design #IOT #design-thinking #new-product-development-process
Design Thinking for IoT in the Product Development Process [A128].pdf
Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design , January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114. #Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales
Do Your New Products Sell Like Hockey Sticks? [A102].pdf
Embracing Social Media: Another Tool for Product Development Amy Dubin and Ian Rosenberger Originally presented: 2012 Watch time: 54 minutes (part 1), 35 minutes (part 2) Access the Webcast We know the tools we use to communicate with our customers are fundamentally changing. New mediums...
Managing NPD Project Tradeoffs Eric P. Rose Originally published: 2013 (PDMA Visions Magazine • Issue 4, 2013 • Vol 37 • No 4) Read time: 7 minutes We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects...