PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Unleashing Your Product Genius Scott Propp kHUB post date: June 28, 2021 Originally presented: June 17, 2021 Watch time: 48 Minutes Access the Webcast A year into the pandemic, it’s painfully clear that our teams are distracted, discouraged and at risk of being burnt out. With the ongoing...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Continuity, Change, and New Product Performance: The Role of Stream Concentration Enrico Forti, Maurizio Sobrero and Andrea Vezzulli Originally published: March 17, 2020 (PDMA JPIM • Vol 37 • Issue 3 • May 2020) Read time: 1 hour Access the Full Article Product development teams often...
Goldense, Bradford L., "Design Thinking for IoT in the Product Development Process," Machine Design , December 2016, Volume 88, Number 12, Page 128, ISSN 0024-9114. #Bradford-Goldense #machine-design #IOT #design-thinking #new-product-development-process
Design Thinking for IoT in the Product Development Process [A128].pdf
Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design , January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114. #Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales
Do Your New Products Sell Like Hockey Sticks? [A102].pdf
Embracing Social Media: Another Tool for Product Development Amy Dubin and Ian Rosenberger Originally presented: 2012 Watch time: 54 minutes (part 1), 35 minutes (part 2) Access the Webcast We know the tools we use to communicate with our customers are fundamentally changing. New mediums...
Managing NPD Project Tradeoffs Eric P. Rose Originally published: 2013 (PDMA Visions Magazine • Issue 4, 2013 • Vol 37 • No 4) Read time: 7 minutes We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects...
2016's Best Practices for NPI and NPD Success: Must-Have Tips to Ensure the On-Time Delivery of New Products Tony Lockwood, Arena Solutions, Inc. Originally published: 2015 Read time: 7 minutes What Seperates New Product Introduction and New Product Development? Adherence to best practices...
Deliberate Differentiation: Celebrating the Coke Bottle at 100 Joshua L. Cohen | 2016 Originally Published in PDMA Visions Magazine, Issue 3, 2016 • Vol 40 • No 3 As Coca-Cola celebrates the centennial of its iconic Coke bottle this year, product innovators, marketing professionals and...