The Dark Side of Business Model Innovation: An Empirical Investigation Into the Evolvement of Customer Resistance and the Effectiveness of Potential Countermeasures Sven Heidenreich, Elena Freisinger, and Christian Landau kHUB post date: March 1, 2023 Originally published: May 4, 2022 (PDMA...
Sustainability — The First Steps PDMA Carolinas | March 8, 2022 Access the Presentation Environmental Sustainability in the Corporate World: What is it, why is it important, and how has it evolved over the last decade? Sue will take you through some history of environmental sustainability,...
Atypical Package Design and Product Category Prestige Tom Joonhwan Kim and Margaux Petitjean kHUB post date: March 3, 2022 Originally published: May 4, 2021 (PDMA JPIM • Vol. 38, Issue 3 • May 2021) Read time: 40 minutes Access the Full Article Innovation in the design of products has...
In the Hot Seat: How 10 Virtual Executive Teams Build Confidence and Restore Profitability PDMA St. Pittsburgh | May 13, 2021 The year is 1999 and every company in the world is battling with Y2K, the year that all systems will come crashing down and you (yes, YOU!) have been hired to rebuild a...
The Best vs. the Rest: How do your NPD practices measure-up? Gloria Barczak and Abbie Griffin kHUB post date: May 24, 2021 Originally presented: May 19 & 20, 2021 Watch time: 55 minutes Access the Webcast The results of the global PDMA best practices survey are in. This 5-month effort...
Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance Stacey L. Malek, Shikhar Sarin and Christophe Haon Originally published: October 26, 2020 (PDMA JPIM • Vol 37 • Issue 6 • November 2020) Read time: 55 minutes Access the Full Article Reward structures can...
Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a...
How Integrating Industrial Design in the Product Development Process Impacts on Company Performance Gerda Gemser and Mark A. A. M. Leenders kHUB post date: October 7, 2020 Originally published: September 26, 2003 (PDMA JPIM • Vol 18, Issue 1 • January 2001) Read time: 45 minutes Access the...
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg Originally published: September 8, 2019 (PDMA JPIM • Vol 37, Issue 1 • January 2020) Read time: 50 minutes Access the Full...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...