Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Confidently Creates Customer Value with Every Product Innovation: Using Jobs-To-Be-Done Tony Ulwick kHUB post date: May 7, 2021 Read time: 7 minutes Product managers are critical to a company’s success. An article published by McKinsey went so far as to call them “mini-CEOs,” as they are...
Use Needs-Based Segmentation for Innovation Scott Burleson kHUB post date: January 12, 2021 Read time: 12 minutes Market segmentation is the process of dividing a market into smaller bits. For instance, you could segment by product, geography, customer type, value chain position, and so on....