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PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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PDMA Body of Knowledge: Market Research in Product Innovation Insights #3

Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Product Design & Development Tools Insights #2

Read time: 15 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


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What's New in Brainstorming and Ideation

What's New in Brainstorming and Ideation Gerry Katz, Applied Marketing Sciences, Inc. Originally presented: December 16, 2010 Watch time: 1 hour, 3 minutes Access the Webcast Join product development guru Gerry Katz as he walks through some of the key design considerations for successful...


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The Back of the Envelope

The Back of the Envelope: The Science, Art, and Magic of Idea Generation Peter Duggan Originally published: 2016 (PDMA Visions Magazine • Issue 2, 2016 • Vol 40 • No 2) Read time: 3 minutes Ideas are the lifeblood of product development. And product managers need more and more blood on a...