PDMA Body of Knowledge: Product Design & Development Tools Insights #4 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Product Design & Development Tools Insights #2 Read time: 15 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
What's New in Brainstorming and Ideation Gerry Katz, Applied Marketing Sciences, Inc. Originally presented: December 16, 2010 Watch time: 1 hour, 3 minutes Access the Webcast Join product development guru Gerry Katz as he walks through some of the key design considerations for successful...
The Back of the Envelope: The Science, Art, and Magic of Idea Generation Peter Duggan Originally published: 2016 (PDMA Visions Magazine • Issue 2, 2016 • Vol 40 • No 2) Read time: 3 minutes Ideas are the lifeblood of product development. And product managers need more and more blood on a...