Different settings, different terms and conditions: The impact of intellectual property arrangements on co-creation project performance Anja Tekic, Kelvin W. Willoughby, Johann Füller kHUB post date: December 26, 2023 Originally published: March 13, 2023 (PDMA JPIM • Vol 40, Issue 5 • September...
Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...