Customer heterogeneity and innovation-based competitive strategy: A review, synthesis, and research agenda Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide kHUB post date: September 24, 2021 Originally published: May 4, 2021 (PDMA JPIM • Vol 38, Issue 3 • May 2021) Read time: 1 minute...