The Optimization Turducken

The Optimization Turducken

PDMA St. Louis | July 18, 2023

Description

How session replays + a/b testing + user testing = a result greater than the sum of its parts. Learn about the recipe used at Caleres to help optimize ecommerce as a product for sites like Famous Footwear, Sam Edelman and Allen Edmonds.

Learning Objectives

  • Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer
  • Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres
  • See some tactical examples of how these are applied to optimize our platform product Customer Journey

Agenda

  • 5:30 - 6:00: Networking
  • 6:00 - 6:10: Introductions
  • 6:10 - 6:50: Presentation
  • 6:50 - 7:00: Q&A
  • 7:00 - Adjourn

About the Speakers

Claire Primo Pete Steege

Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries. She lives in St. Louis with her husband and two kids.

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