The Optimization Turducken

The Optimization Turducken

PDMA St. Louis | July 18, 2023


How session replays + a/b testing + user testing = a result greater than the sum of its parts. Learn about the recipe used at Caleres to help optimize ecommerce as a product for sites like Famous Footwear, Sam Edelman and Allen Edmonds.

Learning Objectives

  • Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer
  • Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres
  • See some tactical examples of how these are applied to optimize our platform product Customer Journey


  • 5:30 - 6:00: Networking
  • 6:00 - 6:10: Introductions
  • 6:10 - 6:50: Presentation
  • 6:50 - 7:00: Q&A
  • 7:00 - Adjourn

About the Speakers

Claire Primo
Pete Steege

Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries. She lives in St. Louis with her husband and two kids.

Get Involved in the kHUB ad

What did you think of this post?

Start a conversation with your peers by posting to our kHUB Discussion board! Browse trending posts and reply to other thought leaders OR start your own discussion by clicking "Post New Message."

Start a Discussion

If you don't have an account with us, create a guest account or become a member today and receive exclusive access to all PDMA member benefits. Please note that both members and non-members are welcome to participate in the kHUB.