The Optimization Turducken
PDMA St. Louis | July 18, 2023
How session replays + a/b testing + user testing = a result greater than the sum of its parts. Learn about the recipe used at Caleres to help optimize ecommerce as a product for sites like Famous Footwear, Sam Edelman and Allen Edmonds.
- Learn about the Digital Transformation Journey of a large, multi-brand, omni-channel retailer
- Get a glimpse into the tools, methodology, culture and approach that continuous innovation and continuous improvement at Caleres
- See some tactical examples of how these are applied to optimize our platform product Customer Journey
- 5:30 - 6:00: Networking
- 6:00 - 6:10: Introductions
- 6:10 - 6:50: Presentation
- 6:50 - 7:00: Q&A
- 7:00 - Adjourn
About the Speakers
Claire has been some form of designer and experience leader for 17 years, starting out in consumer products for brands like Samsung and Procter & Gamble, then making the leap to digital in the healthcare, B2B and ecommerce industries. She lives in St. Louis with her husband and two kids.