Release Isn't Launch

Release Isn't Launch

PDMA St. Louis | July 12, 2022

Just because the development is finished doesn't mean the product is ready to launch. In this session, we'll discuss how to align the rhythms of your internal teams with the events in your industry to create impactful product releases and define responsibilities and tasks for effective product release and launch.

Learning Objectives:

  • Learn to use kanban for launch planning
  • Prioritize launch tasks with IDEA
  • Create a one-page canvas with key launch information
  • Explain the difference between field testing and product preview

About the Presenter

Steve Johnson

Steve Johnson

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. He now guides teams at Product Growth Leaders.

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