How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors

How to Develop a Value-Driven Pricing Strategy and Avoid Common Pricing Errors

PDMA Pittsburgh | December 1, 2021

Pricing is an often overlooked aspect of the product development process. Without an appropriate pricing strategy, even an optimal product might struggle to find customers or to generate at its revenue potential.

Join Eric Whetstone and Brian Witt from AMG Research on December 1st as they share insights gleaned from their years of market research and academic experience investigating not just the “what” but the “why” of successful pricing strategies. Eric and Brian will also highlight common pricing mistakes that keep products from reaching their full market potential.

Eric and Brian will discuss topics such as:

  • Avoiding cost-based pricing
  • Pricing to those who value the product
  • Ensuring optimized portfolio pricing
  • Market research methodologies and when to use them (or not)

Here’s what you will learn:

  • Why pricing is such an important component of product development strategy
  • How to understand the difference between what customers “want” and what they “value” (i.e., what is the value proposition?”)
  • How to price new products to those who value the product, service, or technology
  • Market research methodologies to uncover customer value and optimize pricing

What did you think of this post?

Start a conversation with your peers by posting to our kHUB Discussion board! Browse trending posts and reply to other thought leaders OR start your own discussion by clicking "Post New Message."

Start a Discussion

If you don't have an account with us, create a guest account or become a member today and receive exclusive access to all PDMA member benefits. Please note that both members and non-members are welcome to participate in the kHUB.

Get Involved in the kHUB ad