PDMA Pgh: Utilizing Virtual Usability Testing to Gather Insights for Top-Tier Product Innovation

PDMA PITTSBURGH | VIRTUAL EVENT | JULY 28, 2020

Event Description

Although COVID-19 has caused significant travel restrictions and limited face-to-face interactions, one thing hasn’t changed. Designers and developers still need user input to influence and guide product designs. While remote approaches to usability testing have been utilized for a number of years, they present challenges when assessing a physical product.

Join us on July 28th to learn how you can gather user insights you need for top-tier product innovation, within the constraints of our new global environment. Maddy Ross, Design Research Manager at Bresslergroup, will share her virtual usability testing expertise and will address a variety of topics, including:

  • Best practices for moderators conducting remote usability studies
  • How to prepare participants to create a testing space in their own home
  • Strategies for conducting remote research with products that are currently not on the market
  • Mixed method strategies for gaining design input from users

You will walk away with effective usability testing techniques and strategies that you can implement right away. We hope you can join us.

About the Speaker

Maddy Ross
Design Research Manager
Bresslergroup

Maddy Ross is the Design Research Manager at Bresslergroup. She focuses on generative and design-driven research, and has worked across a variety of industries including consumer goods, consumer electronics, and medical devices. Maddy has a Masters in Anthropology from the University of Chicago, a B.A in Visual Anthropology from Temple University, and more than 5 years of experience in design research.

Bresslergroup is an insight-driven product innovation lab whose strategists, researchers, designers, and engineers are trusted by forward-thinking leaders to solve inspiring design challenges in a constantly evolving product landscape. We drive innovation that fuels growth in categories ranging from consumer products to medical devices.