The Power of Empathy in Product Design

The Power of Empathy in Product Design

PDMA Egypt | April 24, 2021

Join us on Saturday, April 24th at 3:30 PM Cairo time (GMT+2) for a live webinar on the Power of Using Empathy in Designing New Products. Presented by Nariman Lotfi, Product Design Instructor at the German University in Cairo and Co-founder and Member of the Board of PDMA Egypt Chapter.

Design Thinking is a powerful tool that helps people develop creative and useful innovations that people actually want and need. The tool follows a simple process and it all starts off with empathy. So what is the meaning of the word ‘empathy’? And is it a skill that we are born with or that can be taught? And if so, how to develop it so that we can design products that customers love?

Discussion Points:

  • Introducing the design thinking process including examples of its use
  • The step of empathy in the form of a discussion about when this skills was previously used
  • Methods for achieving empathy with examples as well as how to deal with ‘heavy’ topics. Including a case study!
  • The way forward to learning about people’s traditions and contexts (examples of seasonal products), discussion about those types of products/ solutions

About the Presenter

Nariman Lotfi is a Product Design instructor at the German University in Cairo (GUC) and Co-founder and Member of the Board of PDMA Egypt Chapter. Nariman received her M.Sc. in Product Design from the GUC in 2014. Since then she has published several research papers in diverse design fields such as material studies, education systems, design management, sustainable development, and product design processes. She has also conducted projects, research and talks under the field of Biomimicry where she was awarded the Grand Prize in 2013 by the Biomimicry Institute. She has worked as a product design consultant working with local startups to launch successful products and has freelanced in several industrial and furniture design projects, both with startups and larger companies. She combines both her practical experience with her academic knowledge to supervise product design students in developing their skills to create successful and innovative products. She is currently working on her PhD degree focused on bridging the gap between the Egyptian industry and the product design education.

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